HOW TO SELL FLUID APPLIED ROOF SYSTEMS
How to train your sales team to sell roof restoration instead of traditional re-roof. There are many factors that go into making the decision whether to reroof or restore. A good estimate is over 70% of today’s re-roofs could have been restoration opportunities. Many times, whether to remove and replace a roof vs. restore has […]
Meet the Team – Alejandro Patino
A Bittersweet Changing of The Guard. When you have had a valued and talented father and son team that has overseen your manufacturing plant you count yourself as fortunate. In late 2021 our Los Angeles plant manager, Armando Patino, was facing retirement due to health concerns. As Armando worked to share his knowledge of producing […]
What Are Some tips on Choosing the Right Contractor for Your Roof?
Greg Hlavaty, along with Hal Leland, discuss the importance of choosing the right partner for your roof. This article is derived from a podcast on a different topic and this question got asked. Please read and enjoy in its original conversational form. How do you find a contractor and start that relationship? GH Well, […]
Title 24 Cool Roofs, Cool Roof Rating Council, Origin Stories
The State of California, who kind of leads the pack for the whole nation in energy laws and requirements for buildings, started testing roofs in early 2000. They started monitoring buildings with reflective roofs and non-reflective roofs. And what they found after following these buildings that had reflective surfaces on them, (primarily reflective coatings), that […]
Why Does An Energy Efficient Roof Make Such A Big Difference For A Building?
Cool reflective roofs primarily do two good things, they increase solar reflectance and emittance. This extends the life of the roof and lowers Peak Energy Demand. Energy efficiency is key, and that’s a hot topic these days with energy crisis and energy issues worldwide. But it’s also the energy efficiency and the reflectivity of the […]
Meet the Team – Armida Yuriar
Western Colloid is proud to have such a dedicated team. Our customer support is legendary, and our team fits beautifully with our company culture. We want to acknowledge the people that take our great products and become valued partners with our customers. Getting to know these talented individuals helps explain the secret to our success. […]
Top Six Common Mistakes in Roof Coating Systems Installation Aka Developing Good Habits!
Thinking all coatings are the same. Different products have different application methods, tools, handling and set up times. Treat each different product line as its own animal. Western Colloid’s systems are different (easier) than the rest and if you follow our lead, we can be a profitable and hassle-free solution. The Roof is Not Ready. […]
Roof Coating Systems – Approvals, Building Codes, Ratings, and Standards Explained
We have often seen acronyms and numbers on roofing products for submittals but what and who do these acronyms represent? That can be easily answered with some history of roofing products, specifically liquid or fluid applied roof coating systems. In the past one of the things that has been overlooked in the roof coating industry, […]
Asphalt Emulsion – a History of Saving Roofs (and Money!)
Western Colloid’s #298 Asphalt Emulsion is an unlikely hero in roof restorations. It saves countless roof removals from the landfills and it does it in the most economical way. More owners are seeking environmentally friendly roof systems that are cost-conscious and will perform for many years. Western Colloid’s asphalt emulsion-based system is very kind to […]
Meet the Team – Tim Ford
Western Colloid is proud to have such a dedicated and talented team in the field. Our customer support is legendary, and our team fits beautifully with our company culture. These are the people that take our great products and become valued partners with our customers. Getting to know these talented individuals helps explain the secret […]