Treating Fluid-Applied Roof Systems as Membranes: A Practical Approach to Modern Waterproofing

Introduction Fluid-applied roof systems have become a go-to solution in modern roofing and waterproofing—and for good reason. They’re seamless, durable, and adaptable to a wide range of building conditions. While they’re often compared to traditional membrane systems, there’s a growing shift in the industry toward viewing fluid-applied systems as membranes themselves, not just surface coatings. […]
HOW TO SELL FLUID APPLIED ROOF SYSTEMS

How to train your sales team to sell roof restoration instead of traditional re-roof. There are many factors that go into making the decision whether to reroof or restore. A good estimate is over 70% of today’s re-roofs could have been restoration opportunities. Many times, whether to remove and replace a roof vs. restore has […]
FARR Best Practices – Paperwork & Training

Know Before You Go… to begin the project! One of the most important best practices habits might not be implemented on the jobsite. Being prepared with documents, specification requirements, and training is so important for the smooth running of your project. First thing is to establish which specific liquid system is being used. Then contact […]
Title 24 Cool Roofs, Cool Roof Rating Council, Origin Stories

The State of California, who kind of leads the pack for the whole nation in energy laws and requirements for buildings, started testing roofs in early 2000. They started monitoring buildings with reflective roofs and non-reflective roofs. And what they found after following these buildings that had reflective surfaces on them, (primarily reflective coatings), that […]
Western Colloid Announces a Game-Changing Product – 298 X Asphalt Emulsion Fill Coat

Western Colloid, the recognized leader in the roofing industry in fluid-applied reinforced roofing systems, announces the launch of 298 X Asphalt Emulsion, a product that revolutionizes the restoration of gravel roofs and ponding areas. 298 X Asphalt Emulsion contains a proprietary fire-resistant filler that increases the volume solids of the emulsion, making it much more […]
Everything you wanted to know about Spray Polyurethane Foam Roofing, (well, the maintenance part.)

SPF does a great job of creating a good insulation value. Spray Polyurethane Foam (SPF) is a mixture of chemicals that are sprayed out of a special type of spray gun. This gun mixes the chemicals together at the spray tip, and once they are combined, they expand. It’s similar to the foam that is […]
Roof Coating Systems – Approvals, Building Codes, Ratings, and Standards Explained

We have often seen acronyms and numbers on roofing products for submittals but what and who do these acronyms represent? That can be easily answered with some history of roofing products, specifically liquid or fluid applied roof coating systems. In the past one of the things that has been overlooked in the roof coating industry, […]
MORE GREAT TIPS FOR APPLYING ASPHALT EMULSION ROOF COATING

Our goal at Western Colloid is to help you and your crew be as efficient, clean, and safe as possible. As we build our FARR Best Practices Program, we will continue to share these terrific tips. Part of most of our specifications are started with Asphalt Emulsion as the first coat. Below are some recommendations […]
Asphalt Emulsion – a History of Saving Roofs (and Money!)

Western Colloid’s #298 Asphalt Emulsion is an unlikely hero in roof restorations. It saves countless roof removals from the landfills and it does it in the most economical way. More owners are seeking environmentally friendly roof systems that are cost-conscious and will perform for many years. Western Colloid’s asphalt emulsion-based system is very kind to […]
Your Gravel Roof – a History of Solutions

Have you ever wondered why they installed them? Then, how to restore them? Let’s go back to the earliest forms of roofing in the early 1900’s with “built up” roofing. Which consisted of melted asphalt, and they will put it on a roof with layers of reinforcement, (felt). They chopped up old rags and made […]